Every viral post has a skeleton. A psychological mechanism underneath the words. Ricochet finds it — then rebuilds it for your niche.
Paste any viral tweet, LinkedIn post, or headline. Tell us your niche. Get 5 rewrites that keep the pattern.
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Original (Finance niche)
"Nobody talks about this, but compound interest works against you just as hard as it works for you. Your credit card debt is someone else's passive income."
Pattern identified
Reframes a familiar concept as working against the reader, then reveals the hidden beneficiary — creating urgency through betrayal.
Version 1 — Fitness niche
"Nobody talks about this, but the habit loop works against you just as hard as it works for you. Every junk food craving you act on is someone else's repeat sale."
Version 2 — SaaS niche
"Nobody talks about this, but churn compounds just like growth does. Every customer you lose in month one is three you'll never acquire in month twelve."
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Pattern identified